PALINDROME Partners · 2050 Hangzhou

Can You Decode
a Brand's Soul?

Design for Impact: The Business of Design

Getting started
Who are you?
Your name connects your notes to the facilitator.
You're at 2050 Hangzhou. Pick a box, work through the artifacts with your group, join the live debrief.
Workshop
Choose a Box
Open any box. You'll group with others who chose the same at the debrief.
20:00
until reveal unlocks
Work through the artifacts with your group first.
Your Reaction
How clearly did you feel this brand's soul — before seeing the name?
3
Couldn't read itCrystal clear
How surprised were you by the reveal?
3
No surpriseCompletely unexpected
How much does this brand's approach excite you? Would you apply any of this to your work?
3
Not reallyAbsolutely
✓ Reaction recorded
Stay Connected
Choose what interests you. We'll follow up personally.
Physical Product
Challenge Card Set
15 visual thinking challenges, bilingual EN/CN. Pre-order now — sets sent to you after the event.
128 RMB · delivery included
Brand Strategy Programme
Brand Blueprint Incubator
3-week intensive for founders and brand leaders. Pricing depends on team size and format — get in touch and we'll talk through the details before you commit.
Contact Sandra to discuss →
✓ Received. Sandra will follow up within 48 hours.
Your Notes
✓ Saved